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Friday, Oct. 10 is World Mental Health Day, a global reminder of the importance of supporting one another and reducing stigma around mental health. Mount Allison is committed to building a caring and inclusive community where well-being is a priority.  

Mounties for Mental Health Football Game 

On Saturday, Oct. 11, Mounties Football will take the field vs. StFX for the annual Mounties for Mental Health game. Players will wear black jerseys in solidarity with those affected by mental health challenges and the game will serve as a campus-wide opportunity to come together in support of mental wellness. 

If you are interested in donating to the Mounties for Mental Health initiative at Mount Allison, visit and direct your gift to Mounties for Mental Health. 

Well-being Roadmap 

This month also marks the launch of the Well-being Roadmap, a year-long initiative led by Wellness Strategist Judy Cline, that will highlight themes and learning opportunities each month. The Roadmap is designed to spark conversation, encourage reflection, and promote healthy practices that support student well-being. 

The Roadmap reflects student feedback from past World Mental Health Day Symposiums held on campus, as well as ongoing interest and themes raised across campus. Wellness can look different for everyone — it can include a variety of topics such as psychological safety, physical activity, social connection, and personal practice. The Roadmap is a starting point and a call to action for students to reflect on their needs and take the steps toward their own well-being with guidance along the way. 

Each month will focus on a different aspect of mental health and well-being. October’s theme will focus on stigma and de-stigmatizing. Resources and learning opportunities will be held on campus to create a supportive community. Future months will highlight topics such as self-care, resilience, building connections, and more.  

Stay tuned for videos about reducing stigma on the and more details about the full launch of the Well-being Roadmap later this month. 

Mental Health Resources  

• 24/7 Student Counselling (via MASU Student Wellness Program): 1-833-549-3281 |  
• NB Addictions & Mental Health Helpline: 1-866-355-5550 
• CHIMO Helpline (24/7): 1-800-667-5005 or online chat (5 p.m. –midnight) 
• Suicide Crisis Helpline: 988 
• Hope for Wellness (Indigenous support, 24/7): 1-855-242-3310 
• Trans Lifeline (2–10 p.m.  ADT daily): 1-877-330-6366 
• Kids Help Phone (24/7): 1-800-668-6868 or text 686868 

For information on navigating mental health support, visit mta.ca/wellness.